Segment Snapshots
FS: List two tips for reaching and engaging African-American donors.
TW: My top two tips for reaching and engaging African-American donors are: 1) Ensure that your donors know how and where their donations will be used; and 2) acknowledge and thank them!
FS: Additional thoughts?
TW: The perception that there's a dearth of high-profile African-American donors is false. We're not passive recipients of philanthropy; we're active donors — you just don't see our stories of giving in the media. Shirley and Bernard Kinsey, Eddie and Sylvia Brown, Sheila Johnson, Reginald Van Lee, Earl Stafford, Anthony and Bea Welters, Alphonse Fletcher Jr., and Roy and Maureen Roberts are among the nation's prominent philanthropists. This is one of the reasons why I created BlackGivesBack.com — to highlight these donors and share their incredible, often untold, stories of giving.
