Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
Matt LaPorta: Consistent, informed, generous.
FS: Aside from churches, which types of organizations are most attractive to these donors?
PZ: Evangelistic groups, humanitarian groups and social activist groups.
ML: The most attractive para-church organizations are the ones that are able to best articulate the goal of the ministry and show real results in accomplishing that goal. Some faith-based donors will be more sensitive to feeding programs for orphans or the poor, while others may be more sensitive to evangelical missions (organizations that are leading people to Christ) — and still others will be sensitive to groups that are framing the political debate in a Christian world view.
Related Content
Comments
