Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
The point is, each donor may be moved to give to any one or all of these types of organizations. However, they will give to the groups that demonstrate success at accomplishing their stated goals.
FS: Has marketing to faith-based donors changed in the past few years?
PZ: Yes, more online and more based on personal relationships.
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