Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
ML: Sure. Just like everyone else, the faith-based donor has been affected by the recession. The difference, though, between a faith-based donor and a humanitarian donor is that the faith-based donor is more likely to give sacrificially, while other types of donors will cut their donations before they change their lifestyle.
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