Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
Some organizations have realized this and tailored their messaging to emphasize faithfulness and stewardship. Hopefully, it is a trend that will not just be a market-driven change, but a true change in how organizations communicate with donors and partners in the ministry.
FS: What is something that most likely will never change about marketing to faith-based donors?
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