Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
PZ: Direct mail will always be king when it comes to response rates.
ML: The faith-based donor will always be highly sought after. They are a group of people that will give faithfully for years if the organization can communicate to them effectively. They also have the capacity to become more involved in the work of the organization through volunteering in many different ways, not just on a board, but actually feeding the hungry and working "in the trenches."
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