Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
FS: Can you list two tips for reaching and engaging faith-based donors?
PZ: Play to their emotions. Politicize your mailings.
ML: First, you must be real. Throwing a few "Christian catchphrases" or quotes from the Bible won't get you very far with a faith-based donor. They want to see some real results — not just platitudes.
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