Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
Second, for most faith-based donors, they don't see their donation as a donation to a specific organization, but a donation they are making to God's work. When the communication becomes solely about the organization and not about God and what He is doing, you have lost them. Donors want to see how the organization has used their donations to directly and positively impact people's lives.
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