Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
FS: Any additional thoughts?
ML: One of the things we have been stressing to the faith-based mailers we work with is that they can't treat their supporters like a wallet or ATM machine. The people that have given a donation are doing this so that they can become a partner in the ministry and build a relationship with the organization. If an organization can give back to the donor — making this a true relationship — and not just constantly take, the donor will likely stay committed to the organization for much longer. FS
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