Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
1. Throw out your long-held beliefs about this group.
Challenge your assumptions, and picture the people mentioned above when you sit down to think about how to approach mature donors. A mental picture of vibrant, active people is more accurate than an image of a frail, housebound grandma.
2. Mature donors are as time-pressed as the rest of us.
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