Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
Use bullets, captions on photos and other techniques that help "skimmers" get your message without having to read the entire letter (unless they want to).
3. Make sure you use at least 12-point, serif type.
One of the truths about aging is that eyesight usually diminishes. Make sure your copy is readable.
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