Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
4. Fundraising strategies that are good for younger donors are also good for mature donors.
These include telling stories, opportunities to engage, prompt and relevant thank-you letters, good stewardship — just to name a few.
5. With longer lives, philanthropic decisions become family decisions.
Not only are those families multigenerational, but they are also increasingly multicultural and inter-religious.
Related Content
Comments
