Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
6. Boomers will long be with us.
Though the World War II and silent generations are declining in numbers and will soon disappear, the baby boomers and especially the leading-edge boomers who are turning 65 this year will be with us for two decades or more.
Even with the downturn in the economy and the significant loss of wealth this group has suffered, these individuals will be our core givers for the foreseeable future. They have "grown up" giving through the mail. Multichannel strategies certainly work for some, but abandoning the mail as a cost-saving measure is a mistake when it comes to fundraising from this group.
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