Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
Phyllis Freedman is president of SmartGiving and author of the Planned Giving Blogger. Reach her at pfreedman@smart-giving.com
African-American Donors
by Tracey Webb
FundRaising Success: Describe African-Americans as donors in three words.
Tracey Webb: Collective, responsive, purposeful.
FS: Which types of organizations are most attractive to African-American donors?
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