Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
TW: Ones that have a focus on education, health and social issues impacting the black community. In addition, high-profile donors are increasingly giving to the arts.
FS: Has fundraising marketing to African-American donors changed in the past few years?
TW: Yes, organizations are tapping in to the millennial generation for prospective donors. In recent years, many young adults have formed giving circles and philanthropic networks to support nonprofit organizations in their community.
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