Segment Snapshots
Fundraising pros talk about things you should know when trying to build relationships with mature donors,
African-Americans and faith-based donors.
FS: What is something that most likely will never change about fundraising marketing to African-American donors?
TW: Education will continue to be a priority for African-American donors. And traditionally, African-Americans have a communal approach to giving, so organizations and fundraising professionals will continue to reach out to African-American membership organizations, professional groups, associations and other similar networks.
Related Content
Comments
