Building an Integrated Online Fundraising Strategy

4. What about social networks and microblogging?
After you put together a cohesive integrated strategy and master fundraising schedule — and if you still have time and resources left over — find ways to push your message and brand out to these channels. Coordinate your campaigns and find appropriate times to engage these new and old constituents. If you haven’t already, create a Facebook page, and maybe have a volunteer help manage it. See if you can find a program staff person to post on Twitter (tweet) from the front lines. But at the end of the day, don’t forget who’s writing the checks and donating online. Social media is just the icing on the cake.