Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

“The strategy [NWF] has taken is to look at the newsletters as relationship-building devices rather than fundraising devices,” he says. “E-mail is a very inexpensive way to get our information out there and get people involved in our work. We now can afford to service [new members] without necessarily asking for donations.”