Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

A brand new project
This year marks the debut of Project HOPE’s e-newsletter efforts. While the Millwood, Va.-based humanitarian-assistance charity relies heavily on direct mail to deliver a newsletter to active donors and inquirers, there still remains a void in the organization’s communications efforts, says Interim Director of Communications Lori Allesee.