Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

“Our [monthly] e-mail newsletter is still in its infancy, as we are entering our fifth month of collecting e-mail addresses,” Allesee says. “Today, Project HOPE has approximately 820 active e-mail addresses. We acquire 50 to 70 new addresses each month and an additional 20 through each mailing.”

Allesee says the e-newsletter allows Project HOPE to provide donors and prospects with up-to-date information while educating them about its mission. As part of its work, the organization strives to achieve “sustainable advances in health care around the world,” so the ability to send emergency updates in real-time is crucial.