Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

“Content for the e-mail newsletter is thematic, that is, focused on a specific effort that we are engaged in,” she says.

While demographic data on e-newsletter subscribers has yet to be formally collected, Project HOPE’s quarterly print newsletter reaches a decidedly older, traditional demographic (age 60 and up). When prospective donors inquire about Project HOPE through the mail, they are immediately sent a hard copy of the most recent newsletter.