Focus On: Newsletters: Start Spreadin' the News
Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of "ask."
According to Cary Kimble, interim vice president of development and communications for Project HOPE, the organization treats the ask as a soft one.
“Donors should not expect that every time they hear from us, it is because we want money,” Kimble says. “We owe them the courtesy of reporting on some of our key activities so they know how their donations are being spent.”
Related Content
Comments
