Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

Project HOPE does provide a device for readers to make a donation if, after reading, they feel moved to do so. But Kimble says the newsletter is not intended as a revenue-generating tool. It serves chiefly as a “reporting” and “visibility-raising” tool, he says.

“Our newsletter does not try to educate donors and the public on everything that we are doing, but it does try to give them some periodic highlights and assure them that our important work continues,” Kimble explains.