Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

Project HOPE also features stories and photographs of staff members in the field and individuals who benefit from the charity, as Kimble says, to “connect a human face to our work.”

Good news for animal lovers
The American Society for the Prevention of Cruelty to Animals has learned the value of collecting and using information about constituents to develop stronger relationships through online communications. Even by knowing something as simple as whether a prospect is a dog person or cat person can yield success.