Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

“We try to be as comprehensive as possible with our [newsletter] content. We aim to include items about legislation, pet health care and behavior, and an adoption success story in each issue,” says Pune Dracker, managing editor of “ASPCA News Alert.”

“At least every couple of weeks we like to feature a humane Web site, a listing for an upcoming animal-welfare conference and something global, such as a report on an animal-welfare issue in another country,” she explains.