Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

Overall, the ASPCA’s donors with e-mail addresses tend to give more; specifically, they give 112 percent more in average dollars, and the number of gifts they give is approximately 85 percent higher than constituents who have not provided an e-mail address, according to statistics provided by ASPCA’s online partner, Internet software and services firm Convio.