Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

“Fundraising is one of many objectives we are trying to achieve with our newsletters,” Cleghorn attests. “Our primary goal is to increase engagement among our users and help them more readily access information about Easter Seals.”

Easter Seals, which aims to help improve the lives of people with disabilities, offers two e-newsletters for specialized audiences: “Legislative Action Network,” a bimonthly that shares current policy and legislative activity; and “Project Action,” a monthly that provides resources and information about accessible public transportation for transportation providers and people with disabilities.