Focus On: Newsletters: Start Spreadin' the News
Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of "ask."
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Similarly, there are several articles of broad interest that highlight top stories from the national Web site. In all, roughly 25,000 individuals receive Easter Seals e-newsletters.
As far as the “ask” goes, each newsletter offers the reader — who on average is 50 years old — multiple opportunities to get involved, including making a contribution. The organization launches four nationally focused e-mail campaigns a year, which consist of three to four e-mail messages over a six- to eight-week period. Each local affiliate can choose to send focused e-newsletters and updates up to four times a year.
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