Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

Currently, NWF is working toward dramatically increasing the relevancy of its newsletters (a special newsletter just for teachers is slated to drop later this year), so it can better communicate with the 800,000 subscribers who have signed up to receive news updates via e-mail.

Roughly 100,000 subscribers get NWF’s “Backyard Wildlife Habitat” newsletter, a segmented publication that provides tips and news for people who live in remote, rural areas.