Building relationships through newsletters requires stewardship, a wealth of information and just the right amount of ‘ask.’

By Paul Barbagallo

One of the goals of the newsletter, aside from delivering tips on how to enjoy wildlife, is to urge readers to register their backyards in NWF’s Backyard Wildlife Habitat program, for $15. More than 40,000 yards have been certified around the world.

But Tom McGuire, vice president of membership programs for NWF, says soliciting a donation is not the main objective.