The Republicans Continue to Astonish
But it's only because of their sheer lack of direct-mail originality.
And in the mail?
So what are the republicans mailing these days? In the Who’s Mailing What! Archive of direct mail I found the most extraordinary mailing I’ve seen from a presidential campaign in my 20 years of watching the mail. Why extraordinary? Because Bush-Cheney ‘04 has stolen a long-term control from the Republican National Committee — a personalized mailing received for months — nine different times, in fact — with the following lead:
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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