The Republicans Continue to Astonish
But it's only because of their sheer lack of direct-mail originality.
“Dear [NAME]:
I don’t want to believe you’ve abandoned the Republican Party, but I have to ask … have you given up?”
In February of this year came a mailing from Bush-Cheney ‘04 with the following lead:
“Dear [NAME]:
I don’t believe you’ve abandoned President Bush and his re-election, but I have to ask … have you given up?”
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
