The Republicans Continue to Astonish
Imagine! Bush-Cheney ‘04 is so disinterested in direct mail — and so lazy and sated with money — that it swiped copy from the RNC, sending essentially the same mailing to the same list at the same time. This is unheard of! Seems like nothing more than a shameful exercise in list cleaning.
It was the late, great copywriter Bill Jayme who said, “In the marketplace as in theater, there is indeed a factor at work called ‘the willing suspension of disbelief.’” The writers of these virtually identical efforts turn their noses up at the idea. Get this from Bush-Cheney ‘04: “Victory for the Bush-Cheney campaign depends directly on friends like you.”
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
