The Republicans Continue to Astonish
And a footnote
The Bush-Cheney ‘04 mailing contains a “handwritten” footnote that was not used on the Republican National Committee effort from which it stole.
Two aspects of this are worth noting. First, the handwriting on the P.S. does not match that of Mercer Reynolds’s signature. If Bush-Cheney ‘04 had the same hugely talented direct mail wizards on staff that Ronald Reagan and Bush 41 had, Reynolds would have been required to sit down and write the alphabet, as well as combinations of letters, by hand. From this exercise, software would have been created that would enable each P.S. to be personalized with the recipient’s name.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
