The Republicans Continue to Astonish
But it's only because of their sheer lack of direct-mail originality.
In the words of the great Canadian writer/designer Ted Kikoler, “Anything you can to do make it seem like a human hand has touched the mailing should increase response.”
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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