The Republicans Continue to Astonish
But it's only because of their sheer lack of direct-mail originality.
“(4) A sense of continuity and effectiveness. Our opponents are powerful, well financed and, of course, about to win if you don’t respond immediately. But … with your help, we’ll prevail. Victory is at hand. The polls show it. Our field staff reports it. Our leaders are committed to it. We’ve done it before; we’ll do it again. But only with your help.”
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
