The Republicans Continue to Astonish
The good-old days
I am still dazzled by the republican mailing efforts in the 1980s. At the time, four national organizations were blitzing the country: Republican National Committee, National Republican Senatorial Committee, National Republican Congressional Committee and the republican presidential committees (e.g., Reagan, Bush, Dole, etc.). Plus the landscape was mucked up by a series of conservative political action committees, whose business was raising money in candidates’ names and keeping the money to make more mailings to raise money to make mailings to raise money, and so on ad infinitum.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.