The Republicans Continue to Astonish
But what about today?
Fast forward to 2004. Are the republicans up to their old tricks? Absolutely not.
Grassroots republican mail efforts to bring in cash have gone the way of the steam engine. Rather than relying on flashy, inventive direct mail, Bush 43 is replicating a technique used with great success by his father, Bush 41, who would waltz into a city, pose for photos with attendees at a $1,000-a-plate dinner, make a speech and then skedaddle. The price of dinner has gone up to $2,000 a plate, and Bush 43 has crisscrossed the country dropping in on these affairs like a pigeon in St. Mark’s Square, amassing a war chest in excess of $150 million.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.