Call for Papers for 2010 Bridge Conference

The Association of Fundraising Professionals, Washington DC Metro Area Chapter and the Direct Marketing Association of Washington are calling for papers for the 5th Annual Bridge to Integrated Marketing & Fundraising Conference.

They're interested in lectures or panels that include case or industry studies on the current trends in production and graphics, analyses of giving, audience buying, donor demographics and behaviors. Presenters can address topics that include but are not limited to: Advocacy fundraising; affinity marketing; B-to-B marketing; B-to-C marketing; direct response fundraising; direct response television; environmental sustainability; fundraising for associations; Internet marketing and retailing; lists; major gifts; marketing to specific age and ethnic groups; membership marketing; multichannel retailing; online and new media fundraising; planned giving and wealth transfer; search marketing; social networking; and vertical and segment marketing.

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