Call for Videos on Fundraising

The categories remain the same as last year. They are:

• Direct Mail: Acquisition (50,000 or more mailed)
• Direct Mail: Acquisition (Fewer than 50,000 mailed)
• Direct Mail: Renewal (50,000 or more mailed)
• Direct Mail: Renewal (Fewer than 50,000 mailed)
• Direct Mail: Special Appeal
• Package of the Year: The highest overall points-getter among the other direct-mail winners
• Grand Control of the Year: Chosen from the controls in the Who's Mailing What! Archive
• E-philanthropy: For campaigns centered around e-mail and Web, with no direct-mail components
• Multichannel: For campaigns that combine any number of strategies, including direct mail
• Fearless Fundraising: For innovative, push-the-envelope campaigns that employ elements of mobile, guerrilla, social-networking or other cutting-edge strategies.

Like last year, entry fees are $125 for the first entry and $75 for each subsequent entry.