Campaign Strategies to Achieve Peer-to-Peer Fundraising Goals
The idea behind peer-to-peer fundraising goes beyond just an organization raising money; it includes involving volunteer fundraisers who can raise money on the organization’s behalf. Peer-to-peer fundraising solely relies on supporters who are willing to reach out to their own networks of acquaintances to recruit donations in support of a given cause.
Matthew Mielcarek serves as senior vice president of analytics and insights strategy at Pursuant. In his role, he works hand in hand with C-level nonprofit executives to unlock latent value in constituent and transaction data. He also engages with fundraisers to validate current strategies and identify untapped opportunities for growth.
Matthew has deep integrated strategy and campaigning expertise, working for traditional and online advertising agencies since 1995. With experience leading more than 100 nonprofit client engagements, he has addressed challenges faced by the smallest regional organizations to the largest multi-chapter, multi-affiliate organizations across 15 nonprofit verticals. Matthew has a degree in advertising from the University of Texas at Austin. Early in his career, he worked at GSD&M Advertising Kantar Millward Brown, a market research firm.
