Campaign Strategies to Achieve Peer-to-Peer Fundraising Goals
Originally, peer-to-peer fundraising took the form of friends and family making “pledges” to support a person’s participation in a charitable campaign or event. The fundraiser would go door to door, send out fundraising letters, or call friends and family to ask them to pledge donations in support of her participation. The pledged amount was collected later (in the form of cash or check) by the fundraiser and mailed to the organization. With the increasing popularity of credit card payments and the rise of new technology, however, more and more organizations are growing to encompass new forms and channels of fundraising in peer-to-peer campaigns.
Matthew Mielcarek serves as senior vice president of analytics and insights strategy at Pursuant. In his role, he works hand in hand with C-level nonprofit executives to unlock latent value in constituent and transaction data. He also engages with fundraisers to validate current strategies and identify untapped opportunities for growth.
Matthew has deep integrated strategy and campaigning expertise, working for traditional and online advertising agencies since 1995. With experience leading more than 100 nonprofit client engagements, he has addressed challenges faced by the smallest regional organizations to the largest multi-chapter, multi-affiliate organizations across 15 nonprofit verticals. Matthew has a degree in advertising from the University of Texas at Austin. Early in his career, he worked at GSD&M Advertising Kantar Millward Brown, a market research firm.
