Campaign Strategies to Achieve Peer-to-Peer Fundraising Goals
As donors continue to adopt the practice of making online gifts with credit cards, peer-to-peer fundraising is largely shifting into the online arena. Rather than go door to door, fundraisers can set up “personal fundraising pages” on the organization’s website (or a third-party fundraising website), where they can tell their stories and explain why they are fundraising on behalf of the organization. The fundraiser can share the URL of her personal fundraising page with friends and family, who then visit the page and make donations in just a few clicks. The integration of e-mail and social media to online fundraising makes peer-to-peer outreach infinitely more scalable for volunteer fundraisers; they can reach hundreds or even thousands of potential donors quickly and easily.
Matthew Mielcarek serves as senior vice president of analytics and insights strategy at Pursuant. In his role, he works hand in hand with C-level nonprofit executives to unlock latent value in constituent and transaction data. He also engages with fundraisers to validate current strategies and identify untapped opportunities for growth.
Matthew has deep integrated strategy and campaigning expertise, working for traditional and online advertising agencies since 1995. With experience leading more than 100 nonprofit client engagements, he has addressed challenges faced by the smallest regional organizations to the largest multi-chapter, multi-affiliate organizations across 15 nonprofit verticals. Matthew has a degree in advertising from the University of Texas at Austin. Early in his career, he worked at GSD&M Advertising Kantar Millward Brown, a market research firm.
