Campaign Strategies to Achieve Peer-to-Peer Fundraising Goals
As peer-to-peer fundraising becomes easier to adopt, the methodology has been adapted for many different types of campaigns. Depending on your goals, you might consider one of the following types of peer-to-peer campaign strategies.
Goal: Engage the grassroots
Campaign strategy: Grassroots fundraising
Do you often have supporters tell you that they want to host a fundraiser or raise money on your behalf, but on their own terms? A grassroots fundraising campaign can empower your supporters to host their own events, set up their own fundraising pages and direct all funds to your organization. These campaigns are evergreen and are more about providing the right tools and kits to your supporters than creating or managing a fundraising campaign.
Matthew Mielcarek serves as senior vice president of analytics and insights strategy at Pursuant. In his role, he works hand in hand with C-level nonprofit executives to unlock latent value in constituent and transaction data. He also engages with fundraisers to validate current strategies and identify untapped opportunities for growth.
Matthew has deep integrated strategy and campaigning expertise, working for traditional and online advertising agencies since 1995. With experience leading more than 100 nonprofit client engagements, he has addressed challenges faced by the smallest regional organizations to the largest multi-chapter, multi-affiliate organizations across 15 nonprofit verticals. Matthew has a degree in advertising from the University of Texas at Austin. Early in his career, he worked at GSD&M Advertising Kantar Millward Brown, a market research firm.
