Campaign Strategies to Achieve Peer-to-Peer Fundraising Goals
Goal: Get everyone together and make a statement
Campaign strategy: Fundraising events
Fundraising events have become very popular in recent years, and with good reason — they attract new supporters, provide great public relations opportunities and often bring in more money than any other fundraising campaign throughout the year. If you have the staff to manage a large event, the money to produce it and a unique idea to promote it, you should consider a signature fundraising event for your organization. Fundraising events are truly multichannel, with elements of direct mail, commercial advertisement, Web content, e-mail, social media and even mobile technology making an appearance in the most successful fundraising events.
Matthew Mielcarek serves as senior vice president of analytics and insights strategy at Pursuant. In his role, he works hand in hand with C-level nonprofit executives to unlock latent value in constituent and transaction data. He also engages with fundraisers to validate current strategies and identify untapped opportunities for growth.
Matthew has deep integrated strategy and campaigning expertise, working for traditional and online advertising agencies since 1995. With experience leading more than 100 nonprofit client engagements, he has addressed challenges faced by the smallest regional organizations to the largest multi-chapter, multi-affiliate organizations across 15 nonprofit verticals. Matthew has a degree in advertising from the University of Texas at Austin. Early in his career, he worked at GSD&M Advertising Kantar Millward Brown, a market research firm.
