Campaign Strategies to Achieve Peer-to-Peer Fundraising Goals
In all, peer-to-peer practices are a great way to reach your constituents and make them feel more a part of the cause than other ways. Constituents want to be more than just a signature on a check — they want to be involved. So it’s your job as the nonprofit to help them find the best channel. Peer-to-peer strategies help solidify potential donors and encourage current constituents to continue their support.
Matthew Mielcarek serves as senior vice president of analytics and insights strategy at Pursuant. In his role, he works hand in hand with C-level nonprofit executives to unlock latent value in constituent and transaction data. He also engages with fundraisers to validate current strategies and identify untapped opportunities for growth.
Matthew has deep integrated strategy and campaigning expertise, working for traditional and online advertising agencies since 1995. With experience leading more than 100 nonprofit client engagements, he has addressed challenges faced by the smallest regional organizations to the largest multi-chapter, multi-affiliate organizations across 15 nonprofit verticals. Matthew has a degree in advertising from the University of Texas at Austin. Early in his career, he worked at GSD&M Advertising Kantar Millward Brown, a market research firm.
