Can Branding Help Fundraising?

So if your cause is in the media enough to sustain your fundraising, then building a strong brand is imperative.

If, however, your cause only gets occasional media attention — or, let's be honest, no ongoing media attention focusing on urgent need — it's just not enough to build a nonprofit brand. You have to match best-in-class branding with best-in-class fundraising to convert donors' propensity to give into actual revenue. You need to (a) target those audiences most likely to give (b) through the right media (c) with an offer that is urgent and compelling — and (d) present the case and make the ask in a creative way that breaks through the clutter.