Can Branding Help Fundraising?
Maybe. But for most nonprofits, it can’t take the place of a solid strategy.
Sad to say, this happens on a frighteningly frequent basis. And it needs to be remedied before any more financial damage is done.
Here's how
You need great branding. People can't give to you if they don't know you're there. And people won't give to you unless and until they're convinced of the importance of your work.
- Companies:
- World Vision
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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