Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

In the for-profit world, insert media no longer is considered an “alternative” marketing channel. Program managers are seeing significant usage by mailers seeking vehicles to brand and sample their myriad products and services. But for most nonprofits, an insert is still just an alternative, a substitute, a backup.