Can statement stuffers, bind-ins, blow-ins, FSIs or package ride-alongs really helkp sustain a fundraising plan?

By Paul Barbagallo

“More and more, nonprofits are waking up to the importance of diversifying their appeals,” says Sarah Durham, principal of Big Duck Studio, a New York City-based fundraising agency. “And they’re dealing with the fact that they may have a [department] with only two, three, maybe four people who have a very particular focus that has emerged through their fundraising history, and that may not include insert media.”